TRAVEL INDUSTRY
Brightline Trains
Brightline is an intercity rail route in the United States that runs between Miami and Orlando, Florida. It is the only privately owned and operated intercity passenger railroad in the United States. Since I work for the in-house marketing team of such a unique company, I was lucky enough to work on some pretty cool projects and partner with big brands for advertising opportunities.
ROLE:
Lead Designer, Multimedia
Lead Designer, Multimedia
MEDIA:
Email, Out of Door, Digital Media
Email, Out of Door, Digital Media
DATES:
Dec 2023 - Present
Dec 2023 - Present
Train Wraps & Interiors
Collaborated with internal and external partners to create out-of-home advertisements for prospecting sponsorship brands. On most designs, we tried to leverage the unique aspect ratio of a train cart with the fact that its moving piece while finding the best approach for two brands to come together.
Digital Billboards
Brightline stations are some of our most valuable creative assets of the company — not only from a business point of view, but also in marketing since it provides unique opportunities for partners to advertise other brands.
Email Marketing
Supported CRM team with concepting, production and staging — including being a part of the crucial team to update the brand’s email look and feel to match the aggressive database growth goals.
Digital Design
One of my favorite projects at Brightline has been the launch of the Loyalty Program. We collaborated with marketing and digital to make sure we created a design that is doable with our current CMS system while communicating complex information like a loyalty rewards program. Also supported the digital team with hero image designs for our homepage and landing pages.
