Boatsetter

From marketing emails to customer notifications, we created a new but consistent visual identity. One of the main challenges of this project was how to create a mobile-first template that works for multiple types of messaging, like transactional, informational, or promotional.

I teamed up with multiple teams across Boatsetter to execute a wide variety of video content. From working with CX on animated tutorials, to creating YouTube spots for the Marketing Team, I had the opportunity to dive deep into video production. If I had to choose one takeaway from these projects, it would be that storyboarding is vital (and fun). Not only it helps to define a look and feel, but it also aids with team collaboration, budget/time allocation, and identifying any strengths or weaknesses.

Developed new layouts for the renter and owner app store screenshots that go along with our new branding while showcasing our user interface. Additionally, I supported the Product team by leading a couple of web design projects. I was heavily involved in the redesign of our homepage, and worked on a couple of high-traffic pages such as owner resources, about us page, and press/media inquiries.

As part of our paid efforts, we also developed templates for Facebook and Instagram ads. Out of most common social ads, we found out that carousels performed best.

Below are some samples of seasonal and promotional banner ad campaigns (300x250 sizes shown below).

Mostly worked on print ads for publications or magazines. However, I was also in charge of more complex print initiatives, such as billboards, exhibition booths and even a reusable water bottle!