Higher education
Northeastern University
Northeastern is a private research university in Boston, ranked as a top 50 academic institution nationwide. As a designer part of the in house marketing team, I worked on brand awareness concepts for a nationwide multimedia campaign, targeted at prospective students. These concepts would have to showcase Northeastern's global network and experiential learning while being versatile enough to work on different media sizes.
ROLE:
Digital Designer
Digital Designer
MEDIA:
Digital Design, Video, Print Collateral
Digital Design, Video, Print Collateral
DATES:
Jan 2019 - Oct 2019
Jan 2019 - Oct 2019
Concept
Although Northeastern is pretty popular in Boston, not many prospective students know that there are campuses in Charlotte, Seattle, Toronto and San Francisco. In order to tackle this, we developed a visual identity that creates a link between the university's campuses and their focus towards experiential education and co-op opportunities.
Out of Door Ads
Digital billboards and subway posters.
Banner Ads
Different ad campaigns in the 300x250 desktop format.
Video Ads
Concepts for Facebook and Youtube ads.
Web Design
As part of Northeastern's on going rebranding efforts, I was tasked with updating the Sustainability department's website to fit the new brand.
Print and Campus Art
School buildings, library elevators, utility poles, brochures and event collateral.
