Car insurance
Say Insurance
Say is a car insurance provider located in the heart of the Midwest. I was given the opportunity to work with Say Insurance on a wide array of digital projects. Say Insurance’s goal was to raise their online brand awareness while leveraging their simplicity and customer service as an advantage in this over complicated industry.
ROLE:
Art Director, Motion Graphics Designer
Art Director, Motion Graphics Designer
MEDIA:
Youtube Ads, Web Design
Youtube Ads, Web Design
DATES:
June 2017 - October 2017
June 2017 - October 2017
Storyboards
We created minimal illustrations and graphics that would showcase Say's branding, while keeping the message simple but clear.
Brand Color #b5078d
Background #ffffff
Secondary Color #e8b3dd
Secondary Color #ccc8c7
Accent Color #1dc1dd
Accent Color #fea30d
Youtube Ads
This campaign had 4 formats: 6, 15, 30 and 45 second ads.
Web design
Developed new layouts for the home and coverage pages. Since the main goal was to improve UX and SEO, I kept the design clean but left room for different types of text, media or headlines.
Banner Ads
Desktop versions shown below.
