Wild Alaskan Company

Video has become a priceless medium for promoting brands, showcasing your product, and delivering a clear message. I teamed up with a videographer to execute on a couple of video/GIF files to build up a video library asset for paid media and web usage. Our approach emphasized showcasing products in various styles – from elegant packaging to enticing cooking and intriguing plating – ensuring a comprehensive representation that captivates and engages.

I collaborated with the Performance Marketing Team to develop an internal paid media campaign targeting prospective consumers. In an effort to entice potential members to sign up and try our service, we offered complimentary products such as spot prawns or halibut steaks. These campaigns were a resounding success right from the start. Not only were we able to convey the offer in an elegant and efficient manner, but we also rigorously tested and iterated on our best concepts to maximize performance.

Alongside crafting paid media advertisements, I was responsible for designing the landing pages where these campaigns would direct traffic. I successfully transposed our web visual identity into the new CMS (Webflow), conducting thorough testing and design refinements to optimize performance. Additionally, I provided design support to the Product Team during periods of high demand when their bandwidth was limited.

I designed marketing and transactional emails for both current and prospective customers. We developed new, mobile-focused templates to enhance clickability and make it easier to digest information.